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APC’s campaign’s goal was to be decisive in the Congress and therefore to stop the Conservative Party (CR) or Socialist Party (PS) complete majority. Secondary goal was to position APC as a real government alternative and to present itself to voters as a fresh and prepared party mindset to change the current situation. After many years of Conservative’s being in power new ideas and a new relationship between politicians and citizens was needed. |
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Progrés Comunal case study |
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Andorra la Vella is the country’s capital and main population centre. The Socialist Party, with 100% of the seats, had ruled for the last 20 years. All other political options did not have representation in the State Government and the campaign for parliament renewal arrived in a context in which the socialist candidacy (led by Rosa Ferrer) was going strong. Standing as outsiders were the Green Party on one hand, and our client, the Progrés Comunal liberals, on the other. Both parties hardly stood any chance of entering the government as Rosa Ferrer’s powerful electoral campaign machinery did not give much hope for them not to obtain once more 100% of parliament seats. |
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