Barcelona. - The book Yes You Can. Looking for the Perfect Candidate', by Jordi Segarra and Àlex Terés, stems from a wish to lay down the keys that contribute to the making of the perfect candidate. The book that was launched at the Bertrand Bookstore of Barcelona and at the University of Lleida, is concieved as a manual directed at candidates, politicians and more generally people interested in electoral careers and all that they entail. The authors analyze the essential points that intervene throughout the process of creating a candidate. Drawing from their experience as political consultants, Jordi Segarra and Àlex Terés impart their knowledge in this book that arose from their work on the advisory team to Barack Obama.

Lleida. - Àlex Terés and Jordi Segarra exposed in Lleida some of the keys to achieving a correct management of public opinion before an auditory made up of numerous elected officials of the Socialist Party of Catalunya. The act that was presented by the mayor of Lleida, Àngel Ros, boasted the presence of the first vice-president of the Congress of Deputies, Teresa Cunillera. The conference centred on the different tools that the candidates can use in elections to get through to their voters, and stressed the importance of getting the voter to be implicated in the campaign and feel part of it. The report underlined the necessity of being aware of some basic points such as coherence in discourse or the ability to read the situations, like for instance the current economic crisis, to adapt them to needs of the campaign. Technological media as a tool for bringing the politician closer to the citizen were also central to the conference, and attention was drawn to the fact that the great challenge for today’s candidates is to achieve a dialogue with the voter, rather than the monologue of the past. All these points can be seen in examples of the Barack Obama campaign, in which Segarra and Terés participated as consultants.