Andorra la Vella.- Based on their experiences on the North American election campaign that took Barack Obama to the White House, political consultants Jordi Segarra and Àlex Terés have written  a book that takes as its title the famous slogan Yes, you can. Looking for the perfect candidate. Segarra and Terés explain that theirs is not a book to be taken as a technical manual for professionals, but rather it should be read as a guide full of examples and experiences of the campaign with Obama that helps to understand ‘where political communication is going today'. The two consultants have shown themselves to be firmly in favour of 'democratizing the political processes', and consider that current political communication  transforms ' the political monologue into debate'. The book explains that 'the three essential pillars in politics are ideas, leadership and money'. Àlex Terés expanded this idea by stating ' There should be only one strategy, but many tactics that must adapt to the terrain on which they are working. Communication is not an exact science, and in this book we have related those recommendations and tactics that we believe to be right'.