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The Generalitat of Catalunya hires Segarra and Terés to train their people in charge of press and communication |
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Sunday, 29 March 2009 11:21 |
Barcelona. - The consultants in political and institutional communication, Jordi Segarra and Àlex Terés, imparted the course 'The managing of public opinion' to the top professionals responsible for the departments of press and communication of the Generalitat of Catalunya. The course is part of the training program that the Generalitat offers to its workers. The course took place in Barcelona with the participation of 85 professionals of communication for the Generalitat, attributed to the various councils, from department bosses to council press officers. One of the key ideas that Segarra and Terés wanted to transmit throughout the course of the training is that in the management of public opinion, it is important that the information generated by the sources 'should not be treated as propaganda, but as news'. This way public opinion, through traditional and new media', affords greater credibility to institutional contents'.

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