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SegarraTerés centres the analysis of the Andorran elections during the annual meeting of the European Association of Political Consultants |
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Sunday, 10 May 2009 11:22 |
 Zurich / Switzerland. - The consultants SegarraTerés provided one of the main reports of the work sessions that took place in Switzerland at the annual meeting of the European Association of Political Consultants (EAPC). About 60 European and American experts analyzed the Andorran general elections of April 26th. The Andorran consultant, Jordi Segarra, opened the work session on the case of Andorra, with an exposé that covered the results and the different strategic axes used by the rival parties. The exposé continued with the viewing of some of the ads produced by the parties. Special relevance was given to the new communication tools that were used during the campaign, the participation of the citizens, as well as the technique of door to door, an action broadly implanted in Andorra that is gaining popularity all over the world in modern electoral campaigns. In the forum, with more than 60 consultants from 2 continents participating, the case of Andorra Pel Canvi, a communication campaign that SegarraTerés were in charge of, drew the most interest 'especially with the results obtained by a newly formed party in a short but intense campaign, with 18,9% of the votes', Jordi Segarra explained. 
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Zurich / Switzerland. - The consultants SegarraTerés provided one of the main reports of the work sessions that took place in Switzerland at the annual meeting of the European Association of Political Consultants (EAPC). About 60 European and American experts analyzed the Andorran general elections of April 26th. The Andorran consultant, Jordi Segarra, opened the work session on the case of Andorra, with an exposé that covered the results and the different strategic axes used by the rival parties. The exposé continued with the viewing of some of the ads produced by the parties. Special relevance was given to the new communication tools that were used during the campaign, the participation of the citizens, as well as the technique of door to door, an action broadly implanted in Andorra that is gaining popularity all over the world in modern electoral campaigns. In the forum, with more than 60 consultants from 2 continents participating, the case of Andorra Pel Canvi, a communication campaign that SegarraTerés were in charge of, drew the most interest 'especially with the results obtained by a newly formed party in a short but intense campaign, with 18,9% of the votes', Jordi Segarra explained. 
