What makes a candidate a winner? Who’s the ideal candidate? How does one lead, assist and conduct to success an election process? “Yes you can, looking for the perfect candidate” holds examples out of Barack Obama’s campaign and answers these questions with ideas, strategies, and orientation. “ If you are a politician, if you  are running for an election, if you are simply interested in political campaigns, if you like to persuade the public or if you believe there is always something new to learn in communication”, we recommend this book. As if it was the art of war in political communication Jordi Segarra and Àlex Terés show you how to establish the right route to your strategy and how to equip your “army”.