ST! POLITICS is the division of ST! specialized in integrated communication and  political consultancy. Our business arena is centred mainly around the study, creation and implementation of strategies designed to optimize the political actions of our clients to make their chosen objectives a reality.

ST! POLITICS is currently one of the biggest political communication groups on the international stage. Our team is made up of experts in the different areas that intervene in the making of optimal communication: strategy, contents, design & creativity, audiovisual production, new medias, economics and logistics.

We have directed successful campaigns and contributed strategic advice to parties, governments and institutions and among our clients we can count presidents, ministers, senators, deputies, governors, mayors and candidates on both sides of the Atlantic.

Our firm has helped our clients obtain the results they wanted and to win in numerous national, regional and local elections.

ST! POLITICS uses strategic planning and the mobilization and organization of the grassroots. We put special emphasis on exhaustive investigation, the full use of new technologies and a creative visual image.

SENIOR PARTNERS

Jordi Segarra:

Jordi Segarra graduated in journalism and has a master/PhD in political communication. He has worked as a political consultant and strategist for various parties and leaders in Europe and Latin America. As ST! POLITICS's Strategy Director, Jordi Segarra takes care of the planning, creation, implementation and following of political and electoral communication strategies, the definition and diffusion of messages and their impact by means of creativity applied to different acts of communication and political discourse.

Jordi became the youngest strategic campaign director at a national level in Europe during the presidential elections of 2005 in Andorra (at the age of 25). Since then he has directed strategies for leaders, political parties and campaigns for various mainstream parties in different countries of Europe, Latin America and the United States of America, where he participated in the successful presidential campaign of Barack Obama and of the Democratic Party in the State of Colorado, focused around the organization and mobilization of the grassroots and the campaign on the field.

Jordi Segarra has been acknowledged by the Campaigns & Elections Politics Magazine as “Rising Star 2009”. The same magazine has also acknowledge him in 2010 with a Reed Award in “Best Direct Mail Non-US Campaign” category and with a nomination to “Best International Campaign”.

Jordi is visiting professor of the Graduate School of Political Management at the George Washington University. He is also collaborator and lecturer in various universities in Europe and America (University Ramón Llull of Barcelona, University of Barcelona, Autonomous University of Barcelona, Open University of Catalunya, University of Lleida, ICADE Madrid, University of Navarra, FUNGLODE Santo Domingo, etc.).

In 2009, together with business partner Alex Teres, he published his first book on electoral communication entitled “Yes YOU Can, Looking for the Perfect Candidate” (Angle Editorial). That same year SegarraTerés was awarded two Pollie Awards, in the categories of “Best use of grassroots” and “Best Print/Graphics”, considered the Oscars of political communication.

Jordi Segarra is Board Director of the IAPC (International Association of Political Consultants), Board Director of the EAPC (European Association of Political Consultants), and member of the AAPC (American Association of Political Consultants).

Àlex Terés:

Àlex Terés studied Law and is a graduate in Journalism. As ST! POLITICS's Communications Director, Àlex Terés leads Media/New media areas and audiovisual broadcasting. Subsequently he is in charge of implementation, development, as well as content management of information cycles and rhythms, dialogue and vertical and horizontal conversations via mass media.

Àlex Terés has built up a wealth of experience in audiovisual communication. For several years he was professor of studies of Audiovisual Communication and Advertising at the University of Lleida, in the subjects of “Management and Organization of Audiovisual Companies” and “The Structure of the Audiovisual System.” Currently he lectures at various universities and forums such as the Master of Political and Corporate Communication at the University of Navarra, the Autonomous University of Barcelona and the Superior School of Public Relations at the University of Barcelona, amongst others.

His first steps in the world of communication were on the radio in 1994. From then on he forged a professional career in media such as Spanish National Radio or Andorran National Radio. He also worked in written press before making the jump to television. In 1998 after working as a reporter on Barcelona TV he joined Andorra Television. There he developed a successful professional career that culminated in him being director of content and joint general manager for the Andorran public entity.

In 2009, along side his business partner Jordi Segarra, he published his first book entitled “Yes YOU Can, looking for the perfect candidate” (Angle Editorial). That same year SegarraTerés was awarded two Pollie awards, in the categories of “Best use of grassroots” and “Best Print/Graphics”. In 2010 the Campaign&Elections Magazine acknowledged him with a Reed Award. Throughout his career Àlex Terés has received several prizes in the areas of information and communication for his work in audiovisuals and journalism, amongst which are a nomination for the Ondas Prize in 2001 and the 2002 Pirene Prize for Journalism.

Àlex Terés is member of the European Association of Political Consultants (EAPC) and of the American Association of Political Consultants (AAPC).

POLITICAL ADVISOR

Aníbal Acevedo Vilá:

Aníbal Acevedo Vilá, as ST!POLITICS political advisor, brings all the knowledge his outstanding career as leader and ruler has given him. He’s been Governor of Puerto Rico, Congressman, president of PPD and an important member of the Democratic Party amongst other responsabilities. He’s  bachelor in Political Sciences, graduate in Law and Master in Law by Harvard University.

He has been Law Clerk for the Federal Court of Appeals in Boston in the United States and in the Supreme Court in Puerto Rico. Acevedo Vilá has served as a House of Representatives member for eight years, as PPD legislative leader and as President for his party’s Commission Status. He was elected president of the Partido Popular Democrático at 35 years old. After the historic fifth column victory “None of the above”, he was consolidated as a national leader and spokesman for a new generation.

On November 2nd 2004 he was elected Governor of the Commonwealth of Puerto Rico. During his mandate he appointed a bureau with members of different political ideology looking to move away from parties’ interests.

As Governor he affronted political persecution from a team of federal investigators that accused him on March 27th 2008 of different charges related to the 2000 and 2004 elections. After a long investigation and judicial process where Acevedo Vilá always maintained he was innocent and was confident on a non guilty outcome, the jury declared him so in March 2009.During this process he lost the November 2008 election.

He has been Resident Commissioner (representing the Puerto Rico people in front of the United States Congress) for 4 years, besides superdelegate for the Democrat Party and and the first political leader from Puerto Rico to endorse Barack Obama for president.

Aníbal has two published books: In 2000, “En honor a la verdad” (Editorial Cordillera) and in 2009, “Así Fue... ¿Y ahora qué?” (Editorial Cordillera) and is also author of different publications on law and politics.

POLITICAL ADVISOR - MEXICO

Juan Ernesto Madera:

Juan Ernesto Madera Prieto has been Senator for the Republic of Mexico and Federal Deputy and Congress Deputy of Chihuahua State. He Graduated in Public Administration, has a Degree on International Relations and a master on Sociology and Political Capacitation.

Amongst other positions in the Union Congress, he has been as others President of the Legislative Commission in Consular and Diplomatic Affairs, Foreign Trade Development, Rural Community Improvement and Secretary for Industry Development, Tourism, Population and Migration.

As a political advisor he has helped Mexican Deputies, Senators and Governors as well as the Parliamentary fraction of the PRI in the Legislative Federal District Assembly, the Presidency of the Republic Senate Political Coordination Board, the Permanent Legislators’ National Forum and the Deputies’ Chamber Great Commission Presidency.

He’s member of the National School of Political and Social Sciences, the Public Administrators’ National Political Institute, the National School and Advocate Barras National School Federation, the Resident and Foreign Mexicans’ Coalition for Full Rights, and the Legislatives’ National Forum.

Juan Ernesto is the author of three books: “Prisma Político”. La reorganización del PRI (1984); “Jornada Blanca”. La Lección de la Elección (1990); and “Los Convidados de Piedra”. El proceso de la transición política en México (published by the press).

He has also been in charge of political journalism TV shows. He has been an editorial writer and collaborator of different national Mexican newspapers and other reference publications. He’s a lecturer for different Mexican and USA institutions and universities were he has been distinguished as “man of the year” by the Chicano Association de Los Angeles, California, and as President of the Comité de Amistad México-USA.

SENIOR ADVISOR

José L. Ribera:

José L. Ribera studied Public Opinion Management at Massachussets Institute of Technology (MIT - Boston), and Marketing and Business Administration (ESIC - Madrid).

His broad professional career counts with an outstanding 35 year experience at The Gillette Company, the last 14 of them as Group President AMEE –London, that operated in 104 countries and territories (Mediterranean, Africa, Middle East, Hindustan and East Europe).

Ribera initiated his professional carrier in the mid 60’s in Spain as Marketing Director for Land Rover Santana in Madrid.

In 1969 he entered the Gillette Company as Marketing Director for Spain. In 1973 he went on to work as International Marketing Director – Toiletries Division in G.I.M.D. - at the Gillette General Headquarters in Boston (U.S.A).  There, he was in charge of International Marketing direction for the toiletries division. Ribera oversaw the 220 countries and territories in which at the time Gillette operated. His position required a three way action: Handing over to local companies the new marketing technologies and Business Administration; checking and approving Marketing Plans; and managing and supervising the Research & Development projects and investments for new products.

In 1977 he was designated General Director for Gillette Española S.A. Later on he was in charge of the General direction of Gillette Iberia S.A (Spain and Portugal) until he was designated, in 1983, as Group General Manager in London.

In 1986 he went on to direct the AMEE Group as Group President. He was in charge of 40% of World territory and was responsible over all the Group’s divisions: Gillette Shaving, Gillette Toiletries, Duracell, Oral B, BRAUN, Parker & Waterman as well as all the actions: Marketing and Sales, Manufacturing, Logistics, Human Resources and Administration – Finance.

During the 14 years Ribera was in charge of the AMEE Group, Gillette entered and expanded throughout Turkey and the Mediterranean, India and Pakistan, East Europe, specially, Poland, Czech Republic, and finally Russia and FSU. In each and every one of these countries the Gillette Company became a major business powerhouse and its Brands and Products were worldwide recognised and praised.

Nowadays José L. Ribera is Senior Advisor at SEGARRATERES ST! (ST!POLITICS, and A N A – Agència de Noticies Andorrana S A.); he also works as an advisor for Strategy & International Business Management affairs for a select group of companies.

MANAGING DIRECTOR - PARTNER

Jordi Llosada:

Jordi Llosada graduated in Business & Finance and has a Master on Marketing Management. He is currently undertaking Market Research and Techniques Studies. He started his professional career in Business Consulting as Junior Consultant in I+E and coordinated different relevant projects for the Andorran tourism sector. His professional career took him to impart quantitative methodologies, accounting, finance and management in a private business school. In 2003, he was offered to further develop Vipsa Security’s commercial department. Two years later he was promoted and became chief of the department and Vipsa Formació, dedicated to Internal and external training in security and occupational hazards prevention.

In 2007 he was asked to manage and enhance, Vipsa Consultoría, giving him the opportunity to work in a new line in his professional career. Vipsa Consultoria, was the department in charge of audits, evaluation and projects to do with occupational hazards applied to enterprises.

In parallel to his professional activity he has participated in the set up of two other companies to do with the management of commercial transactions data and computer security.

Atracted by the ST! project, in December 2008 he accepted the professional  challenge an became Managing Director of the SEGARRATERES ST! group (ST!POLITICS, A N A – Agència de Noticies Andorrana S A.). As Managing Director for the group’s projects he is in charge of the control and implementation of administration processes, finance and marketing.

PLANNING DIRECTOR

Yolanda Segalés:

Yolanda Segalés graduated in Graphic Design and has a degree on Cultural Enterprise Management. As ST!POLITICS's Planning Director for political campaigns and for private, public and governmental entities  she  is in charge of the planning, coordination and production for graphic communication, events and campaign meetings and all other logistic and organizational areas of a project.

Yolanda Segalés graduated in Graphic Design and has a degree on Cultural Enterprise Management. As ST!POLITICS's Planning Director for political campaigns and for private, public and governmental entities  she  is in charge of the planning, coordination and production for graphic communication, events and campaign meetings and all other logistic and organizational areas of a project.

Yolanda has worked in planning and coordination projects in business areas as different amongst them self as banking, energy, tourism, institutional or politics. In the year 2008 she entered ST! Group as Account Executive for clients belonging to both the private and public sector.

Before joining the ST! Group she was in charge of Communication for the World Tourism Organization's entity for Knowledge Management issues, UNWTO·Themis Foundation. Later, she had the opportunity to acquire broad experience on international project planning, and management as part of the organizing team for cooperation and volunteer programmes in different countries.

CREATIVE & NEW MEDIA DIRECTOR

Xavi Pons:

Xavi Pons is a Design Graduate in animation techniques, multimedia and 3D. As ST! Group's New Media Director he is in charge of giving visual identity to the ideas and political strategies through creativity, design and technology both on-line and off-line.

Xavi has been Art and design director for different political campaigns, working for liberal, socialist, social democratic and centre democratic parties. In the year 2008, his work was rewarded with a Silver Pollie Award in Graphic Design.

Before entering ST!POLITICS, he was part of ADN Design's team for 7 years and worked on the concept, design and development of web projects as well as on other graphic design, multimedia, audiovisual space design and visual communication projects. In ADN he acquired broad experience in the private, public and institutional sector.

His professional career started in a Spanish company, Ars Virtualis, as a junior designer. There he participated in multiple commercial campaigns for important companies in the Spanish private sector: Licor del Polo, Gallina Blanca, La Toja, Nacex...