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El objetivo de la campaña de APC era ser decisivos en el Congreso y por tanto evitar la mayoría del partido conservador CR o del partido socialdemócrata PS. El objetivo secundario era posicionar APC como alternativa real de gobierno y presentarse a los electores como un partido nuevo, fresco y preparado, decidido a dar un cambio a la situación actual. Después de muchos años del partido conservador en el poder eran necesarias nuevas ideas y una nueva relación entre los políticos y la ciudadanía. |
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Progrés Comunal case studie |
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Andorra la Vella is the country’s capital and main population centre. The Socialist Party, with 100% of the seats, had ruled for the last 20 years. All other political options did not have representation in the State Government and the campaign for parliament renewal arrived in a context in which the socialist candidacy (led by Rosa Ferrer) was going strong. Standing as outsiders were the Green Party on one hand, and our client, the Progrés Comunal liberals, on the other. Both parties hardly stood any chance of entering the government as Rosa Ferrer’s powerful electoral campaign machinery did not give much hope for them not to obtain once more 100% of parliament seats. |
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